"Brave and fearless": Viva Magenta named Pantone Color of the Year 2023

The color protagonist of 2023 selected by Pantone is a chromatic nuance full of charm, very versatile, and at the same time capable of breaking the classic schemes: it is the color Viva Magenta, identified in the Pantone code 18-1750.
A bright red shade, inspired by nature and the color of the cochineal: Viva Magenta is a symbol of pure joy, which encourages experimentation and self-expression, designed for a more positive future.

Share this page on

Described by the brand as “an unconventional red for an unconventional time”, Pantone’s Viva Magenta 18-1750 is according to the Colour Institute already popular among the fashion and beauty community. It expects the interior world to follow suit.
It probably will. Regardless of how critics feel about the shade, each year’s selection has an impact on color trends in fashion, furniture, and interiors.

Discover a selection of Officine Gullo’s ranges and appliances in the color of the year!